Neuro Web Design: What Makes Them Click?
- ISBN13: 9780321603609
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”
— Steve Krug, author of Don’t Make Me Think!
A Common Sense Approach to Web Usability
Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.
Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.
While reading the book, you’ll notice you’ve been there, all those scenarios when “that” website made you click “here” or “there”. Then you’ll feel you’ve been manipulated by some websites, but that’s what it’s all about, this book is an excelent tool for noticing brain behaviors and how to take advantage of them. Probably, like me, you’ll end up motivated to make changes on how you design websites.
Thanks Susan M. Weinschenk.
Rating: 5 / 5
This is a brief informative book that takes some time honored Sales techniques, explains some of the psychology behind it and then puts it in context of various web practices.
The author covers some of the basics of how we think and how certain things attract us unconsciously due to instinct and the way we evolved. Next they get into the meat of the book and how to use this to make more effective web sites and web sales.
The chapters are:
1. Designing Web sites for Persuasion and the Unconscious mind
2. Wanting to Belong: The power of Social Validation
3. Feeling Indebted: How to build in Reciprocity and Concession
4. Invoking Scarcity: If something seems Unavailable, We seem to want it even more.
5. Choosing carefully: Given too many choices we freeze (and then we don’t choose at all)
6. It’s all about You: Speaking to the Self-Centered, Unconscious mind.
7. Building Commitment: We want to think we are consistent
8. Using Similarity, Attractiveness and Association: Are we the Same?
9. Afraid to Lose – How our fear of loss trumps our Anticipation of Victory.
10. Using Pictures and Stories – The best way to talk to our unconscious mind
11. We’re Social Animals – Finding the next big thing by Making it Social
I’m sure none of these concepts are new, however they way they are covered in this book, the right way versus the wrong way to do things and specific examples makes it easy to read and understand. It is also very conversationally written and flows easily.
The chapters (listed above) and sub sections can be seen in the “Look inside” section and provide you with a good idea of what you are going to find inside. Despite the briefness of the book, it is a good read and gives you some well directed nuggets of info to ponder.
Rating: 5 / 5
“Susan is spot on with this book – she captures the true essence of “what make someone click” through concrete examples and solid research studies. Amazing, relevant and a must read!
Rating: 5 / 5
I blasted through this book in two days because it was so fun to read. Considering it’s science-based content, it was really easy to digest and thoroughly enjoyable. The author does a superb job of blending science with practicality. I immediately made changes to my website ([...]), and even they were a kick to implement because the whole process of preparing the information for a receptive human brain is a fascinating process. We’ll see what impact those changes actually have, but I am certain they won’t hurt. My site is much easier to navigate and understand, thanks to Dr. Susan Weinschenk’s suggestions.[...]
Rating: 5 / 5
Dr. Weinschenk does herself and persuasive design a huge credit with Neuro Web Design: What Makes Them Click? It can be very easy for an expert of her tenure to gloss over important details or worse, go into too much detail for those looking to learn more about the importance of web design.
Dr. Weinschenk also employs a skillful use of citation in her book. She’ll explain a complex function of our minds, share the results of a compelling study and then talk about the implications of web design.
This book will provide value for anyone, from a usability pro to a novice. Highly recommended!
Rating: 5 / 5