Product Description
The dot.com crash of 2000 was a wake-up call, and told us that the Web has far to go before achieving the acceptance predicted for it in ‘95. A large part of what is missing is quality; a primary component of the missing quality is usability. The Web is not nearly as easy to use as it needs to be for the average person to rely on it for everyday information, commerce, and entertainment.

In response to strong feedback from readers of GUI BLOOPERS calling for a book devoted exclusively to Web design bloopers, Jeff Johnson calls attention to the most frequently occurring and annoying design bloopers from real web sites he has worked on or researched. Not just a critique of these bloopers and their sites, this book shows how to correct or avoid the blooper and gives a detailed analysis of each design problem.

Hear Jeff Johnson’s interview podcast on software and website usability at the University of Canterbury (25 min.)

* Discusses in detail 60 of the most common and critical web design mistakes, along with the solutions, challenges, and tradeoffs associated with them.

* Covers important subject areas such as: content, task-support, navigation, forms, searches, writing, link appearance, and graphic design and layout.

* Organized and formatted based on the results of its own usability test performed by web designers themselves.

* Features its own web site (www.web-bloopers.com)with new and emerging web design no-no’s (because new bloopers are born every day) along with a much requested printable blooper checklist for web designers and developers to use.

Web Bloopers: 60 Common Web Design Mistakes, and How to Avoid Them

Product Description
The dot.com crash of 2000 was a wake-up call, and told us that the Web has far to go before achieving the acceptance predicted for it in ‘95. A large part of what is missing is quality; a primary component of the missing quality is usability. The Web is not nearly as easy to use as it needs to be for the average person to rely on it for everyday information, commerce, and entertainment.

In response to strong feedback from readers of GUI BLOOPERS calling for a book devoted exclusively to Web design bloopers, Jeff Johnson calls attention to the most frequently occurring and annoying design bloopers from real web sites he has worked on or researched. Not just a critique of these bloopers and their sites, this book shows how to correct or avoid the blooper and gives a detailed analysis of each design problem.

Hear Jeff Johnson’s interview podcast on software and website usability at the University of Canterbury (25 min.)

* Discusses in detail 60 of the most common and critical web design mistakes, along with the solutions, challenges, and tradeoffs associated with them.

* Covers important subject areas such as: content, task-support, navigation, forms, searches, writing, link appearance, and graphic design and layout.

* Organized and formatted based on the results of its own usability test performed by web designers themselves.

* Features its own web site (www.web-bloopers.com)with new and emerging web design no-no’s (because new bloopers are born every day) along with a much requested printable blooper checklist for web designers and developers to use.

Web Bloopers: 60 Common Web Design Mistakes, and How to Avoid Them

Product Description
The dot.com crash of 2000 was a wake-up call, and told us that the Web has far to go before achieving the acceptance predicted for it in ‘95. A large part of what is missing is quality; a primary component of the missing quality is usability. The Web is not nearly as easy to use as it needs to be for the average person to rely on it for everyday information, commerce, and entertainment.

In response to strong feedback from readers of GUI BLOOPERS calling for a book devoted exclusively to Web design bloopers, Jeff Johnson calls attention to the most frequently occurring and annoying design bloopers from real web sites he has worked on or researched. Not just a critique of these bloopers and their sites, this book shows how to correct or avoid the blooper and gives a detailed analysis of each design problem.

Hear Jeff Johnson’s interview podcast on software and website usability at the University of Canterbury (25 min.)

* Discusses in detail 60 of the most common and critical web design mistakes, along with the solutions, challenges, and tradeoffs associated with them.

* Covers important subject areas such as: content, task-support, navigation, forms, searches, writing, link appearance, and graphic design and layout.

* Organized and formatted based on the results of its own usability test performed by web designers themselves.

* Features its own web site (www.web-bloopers.com)with new and emerging web design no-no’s (because new bloopers are born every day) along with a much requested printable blooper checklist for web designers and developers to use.

Web Bloopers: 60 Common Web Design Mistakes, and How to Avoid Them

Product Description
The dot.com crash of 2000 was a wake-up call, and told us that the Web has far to go before achieving the acceptance predicted for it in ‘95. A large part of what is missing is quality; a primary component of the missing quality is usability. The Web is not nearly as easy to use as it needs to be for the average person to rely on it for everyday information, commerce, and entertainment.

In response to strong feedback from readers of GUI BLOOPERS calling for a book devoted exclusively to Web design bloopers, Jeff Johnson calls attention to the most frequently occurring and annoying design bloopers from real web sites he has worked on or researched. Not just a critique of these bloopers and their sites, this book shows how to correct or avoid the blooper and gives a detailed analysis of each design problem.

Hear Jeff Johnson’s interview podcast on software and website usability at the University of Canterbury (25 min.)

* Discusses in detail 60 of the most common and critical web design mistakes, along with the solutions, challenges, and tradeoffs associated with them.

* Covers important subject areas such as: content, task-support, navigation, forms, searches, writing, link appearance, and graphic design and layout.

* Organized and formatted based on the results of its own usability test performed by web designers themselves.

* Features its own web site (www.web-bloopers.com)with new and emerging web design no-no’s (because new bloopers are born every day) along with a much requested printable blooper checklist for web designers and developers to use.

Web Bloopers: 60 Common Web Design Mistakes, and How to Avoid Them

Product Description
The dot.com crash of 2000 was a wake-up call, and told us that the Web has far to go before achieving the acceptance predicted for it in ‘95. A large part of what is missing is quality; a primary component of the missing quality is usability. The Web is not nearly as easy to use as it needs to be for the average person to rely on it for everyday information, commerce, and entertainment.

In response to strong feedback from readers of GUI BLOOPERS calling for a book devoted exclusively to Web design bloopers, Jeff Johnson calls attention to the most frequently occurring and annoying design bloopers from real web sites he has worked on or researched. Not just a critique of these bloopers and their sites, this book shows how to correct or avoid the blooper and gives a detailed analysis of each design problem.

Hear Jeff Johnson’s interview podcast on software and website usability at the University of Canterbury (25 min.)

* Discusses in detail 60 of the most common and critical web design mistakes, along with the solutions, challenges, and tradeoffs associated with them.

* Covers important subject areas such as: content, task-support, navigation, forms, searches, writing, link appearance, and graphic design and layout.

* Organized and formatted based on the results of its own usability test performed by web designers themselves.

* Features its own web site (www.web-bloopers.com)with new and emerging web design no-no’s (because new bloopers are born every day) along with a much requested printable blooper checklist for web designers and developers to use.

Web Bloopers: 60 Common Web Design Mistakes, and How to Avoid Them

• ISBN13: 9780321603609
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”
— Steve Krug, author of Don’t Make Me Think!
A Common Sense Approach to Web Usability

Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.

Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

Neuro Web Design: What Makes Them Click?